• Every year, tens of thousands of men raise money in November for prostate cancer research by accepting donations and growing their moustaches, beards and goatees.
  • November was renamed “Movember” to support and bring awareness to the campaign. Movember (grow your moustache in November) to Brovember (growing your beard in November)
  • The Movember campaign was solely a movement for men. This caused some to think of Brovember as meaning “bro” as in brothers uniting for men’s health in November.


Although a substantial number of black men participate in Movember/Brovember, there seems to be a lack of consideration given to where the money they raise is going. The reality is Movember proceeds may not be going towards to support of the people they love and care for in their own community.


Black men are 25% more likely to develop prostate cancer than their white peers, so they participate in Movember/Brovember. One can only imagine they’re doing this out of the kind, supportive nature in their hearts. What they may not understand is their loved ones and those their community may never benefit from their charitable nature. Why? For two reasons.: 1) They don’t have access to the best treatment centers in their communities. 2) Even if they do have access to adequate medical treatment, there may be a lack of health care insurance or income to pay for prostate cancer treatment. For these reasons, the black community may never reap the same benefits from the Movember donations compared other communities around North America.

Historical Context


With the popularity of Brovember and millennial males referring to each other as “bro” these days, (“Hey Bro” “Yo, Bro” “Bra” and “Bruh”), you might mistakenly think the term Bro is a new thing. In actuality, the term “brotha” was popularized in the 1970’s. It was used commonly among black men to address each other in a brotherly way. Racial tensions were are at an all time high. Veterans returned disillusioned to an America they did not recognize. Others embraced and supported each other. The phrase, “What’s going on my brotha?” became the question of the day. Marvin Gaye’s song What’s Happening Brother had just come out. It was 1971. Black folk had dropped the “er” and were calling each other “brotha”.






Putting Back the Bro in BroVember campaign

Black men are 25% more likely to develop prostate cancer than their white counterparts, however are less likely to receive treatment for a variety of reasons. So, we’re changing the game a little bit this year.

“We Wanted to Put Money Towards A Campaign That Directly Benefits Our Community and Our Young Black Boys”Nakimbe Baobab, Mappdom CEO



While there is no way to confirm if Colin Kaepernick is being blackballed by the NFL or not for his decision to protest and take a knee during the national anthem, one thing IS clear – as black people, it’s in our best interest to take care of our own. That way, we are reliant on ourselves, and not looking to any other race to “take care of us”. We can and must provide for ourselves and become more self-sufficient. How can we begin to do this?



Our goal is to raise $100,000 and donate that money to organizations that support the healthy development of young black boys.



While prostate cancer affects men in the 50’s we wanted to hep redirect a small portion of funds for the future of our race by investing our money elsewhere –in our future.


A portion of the money raised from Beard Oil Sales will go towards organizations that support the healthy development, self esteem, self worth and love young black boys need to thrive, such as The Black Daddies Club in Toronto, Ontario or the The Cave of Adullam is a Transformational Training Academy (CATTA) for comprehensive male development based in Detroit, Michigan.


We want to invest in young black boys who will one day become prosperous black men that can change the future conditions for our race.



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